IDENTITY & BRANDING
2020
legends in 3-dimensions
When Diamond Select Toys asked me to work on the logo for their new high-end collectible bust line, I jumped at the chance.
CLIENT
Diamond Select Toys
PRODUCT PHOTOGRAPHER
Toyshooter
PACKAGING PHOTOGRAPHER
Peter Minges
DESIGNER
Brian Desautel
Clearly busted.
CLEARLY BUSTED.
Clearly busted.
Diamond Select's informal brief described a premium product line for genre collectors: crafted, refined and detailed. The line's direction was nothing new for DST. They've been producing high quality sculpts for over twenty years. But the format and proportion was new for them - they intended to procuce 1:2 scale busts of genre favorite characters: Star Wars' The Mandalorian, Batman: The Animated Series' Joker, The MCU's Iron Man, G.I. Joe's Snake Eyes. So the logo needed to stand out - not only against their other product lines, but inside the industry. DST has been an excellent long time client and the Legends in 3-Dimensions line promised to be something different.
Diamond Select's informal brief described a premium product line for genre collectors: crafted, refined and detailed. The line's direction was nothing new for DST. They've been producing high quality sculpts for over twenty years. But the format and proportion was new for them - they intended to procuce 1:2 scale busts of genre favorite characters: Star Wars' The Mandalorian, Batman: The Animated Series' Joker, The MCU's Iron Man, G.I. Joe's Snake Eyes. So the logo needed to stand out - not only against their other product lines, but inside the industry. DST has been an excellent long time client and the Legends in 3-Dimensions line promised to be something different.
"Brian's work always brings about something unexpected. And the Legends in 3-Dimensions logo is an excellent example. He approaches our creative projects with a unique mentality - he's decisive but collaborative. The quality of work he's produced for DST continues to set us apart in a crowded industry ."
CHUCK TERCEIRA, PRESIDENT - DIAMOND SELECT TOYS
"Brian's work always brings about something unexpected. And the Legends in 3-Dimensions logo is an excellent example. He approaches our creative projects with a unique mentality - he's decisive but collaborative. The quality of work he's produced for DST continues to set us apart in a crowded industry ."
CHUCK TERCEIRA, PRESIDENT - DIAMOND SELECT TOYS
"Brian's work always brings about something unexpected. And the Legends in 3-Dimensions logo is an excellent example. He approaches our creative projects with a unique mentality - he's decisive but collaborative. The quality of work he's produced for DST continues to set up apart in a crowded industry ."
CHUCK TERCEIRA, PRESIDENT - DIAMOND SELECT TOYS
"Brian's work always brings about something unexpected. And the Legends in 3-Dimensions logo is an excellent example. He approaches our creative projects with a unique mentality - he's decisive but collaborative. The quality of work he's produced for DST continues to set up apart in a crowded industry ."
CHUCK TERCEIRA, PRESIDENT - DIAMOND SELECT TOYS
"Brian's work always brings about something unexpected. And the Legends in 3-Dimensions logo is an excellent example. He approaches our creative projects with a unique mentality - he's decisive but collaborative. The quality of work he's produced for DST continues to set us apart in a crowded industry ."
CHUCK TERCEIRA, PRESIDENT - DIAMOND SELECT TOYS
"Brian's work always brings about something unexpected. And the Legends in 3-Dimensions logo is an excellent example. He approaches our creative projects with a unique mentality - he's decisive but collaborative. The quality of work he's produced for DST continues to set us apart in a crowded industry ."
CHUCK TERCEIRA, PRESIDENT - DIAMOND SELECT TOYS
"Brian's work always brings about something unexpected. And the Legends in 3-Dimensions logo is an excellent example. He approaches our creative projects with a unique mentality - he's decisive but collaborative. The quality of work he's produced for DST continues to set us apart in a crowded industry ."
CHUCK TERCEIRA, PRESIDENT - DIAMOND SELECT TOYS
"Brian's work always brings about something unexpected. And the Legends in 3-Dimensions logo is an excellent example. He approaches our creative projects with a unique mentality - he's decisive but collaborative. The quality of work he's produced for DST continues to set up apart in a crowded industry ."
CHUCK TERCEIRA, PRESIDENT - DIAMOND SELECT TOYS
"Brian's work always brings about something unexpected. And the Legends in 3-Dimensions logo is an excellent example. He approaches our creative projects with a unique mentality - he's decisive but collaborative. The quality of work he's produced for DST continues to set up apart in a crowded industry ."
CHUCK TERCEIRA, PRESIDENT - DIAMOND SELECT TOYS
PANTONE 483C
R: 26 G: 0 B: 0
HEX: # 1A0000
PANTONE 483C
R: 26 G: 0 B: 0
HEX: # 1A0000
PANTONE 483C
R: 26 G: 0 B: 0
HEX: # 1A0000
PANTONE 483C | R: 88 G: 33 B: 15 | HEX: # 58210F
PANTONE 483C | R: 26 G: 0 B: 0 | HEX: # 1A0000
PANTONE 4975C
R: 88 G:33 B:15
HEX: # 58210F
PANTONE 4975C
R: 88 G:33 B:15
HEX: # 58210F
PANTONE 4975C
R: 88 G:33 B:15
HEX: # 58210F
PANTONE 4975C | R: 88 G:33 B:15. |. HEX: # 58210F
PANTONE 4975C | R: 88 G:33 B:15 | HEX: # 58210F
PANTONE 167C
R: 144 G: 47 B: 17
HEX: # 902F11
PANTONE 167C
R: 144 G: 47 B: 17
HEX: # 902F11
PANTONE 167C
R: 144 G: 47 B: 17
HEX: # 902F11
PANTONE 167C | R: 144 G: 47 B: 17 | HEX: # 902F11
PANTONE 167C | R: 144 G: 47 B: 17 | HEX: # 902F11
PANTONE 462C
R: 90 G: 75 B: 53
HEX: # 5A4B35
PANTONE 462C
R: 90 G: 75 B: 53
HEX: # 5A4B35
PANTONE 462C
R: 90 G: 75 B: 53
HEX: # 5A4B35
PANTONE 462C | R: 90 G: 75 B: 53 | HEX: # 5A4B35
PANTONE 462C | R: 90 G: 75 B: 53 | HEX: # 5A4B35
PANTONE 872C
R: 151 G: 126 B: 88
HEX: # 977E58
PANTONE 872C
R: 151 G: 126 B: 88
HEX: # 977E58
PANTONE 872C
R: 151 G: 126 B: 88
HEX: # 977E58
PANTONE 872C | R: 151 G: 126 B: 88 | HEX: # 977E58
PANTONE 872C | R: 151 G: 126 B: 88 | HEX: # 977E58
